About Doggies Deli

About Doggies Deli

At Doggies Deli, we’re rethinking how dogs eat. We make real food and treats that are crafted with care, rooted in nutrition, and inspired by the unconditional love we have for our furry companions. Our recipes are simple, clean, and made in small batches with high-quality meats, gluten-free ingredients, and no preservatives or fillers. Every product we create starts with a single question: Would I feed this to my own dog? If the answer isn’t a wholehearted yes, it doesn’t make the cut. Because your dog deserves nothing less than honest food that’s tail-waggingly good.

Who are we

Hi, I’m Beena, a certified canine nutritionist, lifelong dog lover and the proud human behind Doggies Deli. What started as a personal mission to feed my own dog better quickly grew into something much bigger. Today, Doggies Deli is more than just a brand - it’s a heartfelt promise to pet parents who care deeply about what goes into their dog’s bowl.

We’re a small but mighty kitchen that crafts fresh meals and treats with honesty, intention, and lots of tail wags. Every recipe is designed to nourish dogs from the inside out. Using clean, high-quality ingredients and nutrition-first thinking. We’re so excited to share Doggies Deli with you, because we know that when you feed with love, you feed for life.

How it started

It all began with Brownie - my rescue dog and the boss of my heart. Like many pet parents, I thought she was just a fussy eater. But over time I realised she wasn’t being fussy. Her body was simply rejecting what didn’t suit her. That moment changed everything. I began cooking for her from scratch, using fresh meat, vegetables, and no fillers. Slowly but surely, her health transformed and so did mine. What started as home made treats for Brownie soon became requests from friends, then friends of friends, and before I knew it, Doggies Deli was born in 2021.

What makes it even more special is how this journey also opened the door to caring for the streeties in my neighbourhood! A joy I cherish every day. Every extra batch goes out to those wagging tails who ask for nothing but give so much.

Our Philosophy

At Doggies Deli, we believe that simple food done right can do wonders. We don’t chase trends or fancy labels, we just focus on doing the right thing. That means clean, human-grade ingredients, no preservatives or artificial stuff, and recipes rooted in nutrition and love. Our treats and meals are small-batch, thoughtfully balanced, and built on trust. And our values? Quality, sustainability, and tradition. All wrapped around a genuine love for dogs, whether they sleep on plush beds or under starlit skies. Because for us, food isn’t just fuel - it’s care, it’s comfort, and it’s our way of saying “you matter.”

Our Mission

At Doggies Deli, our mission is simple - to make mealtime joyful, wholesome, and nourishing for every dog. We craft every treat and meal with purpose, using real, functional ingredients that support long-term health and happiness. With a focus on transparency and quality, we ensure that every product is one we’d proudly serve our own dog. Because to us, dogs aren’t just pets - they’re family.

Our Vision

We envision a world where pet parents feel confident and empowered to nourish their dogs with real food, free from fillers and artificial ingredients. A world where trust, care, and nutrition go hand in paw. Through Doggies Deli, we aim to bridge the gap between love and nutrition - creating a community of informed pet parents who choose better, fresher, and more thoughtful food every day.